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Guardians of the galaxy cosmic rewind
Preview the Disney world ride with a snapchat exclusive lens
Summary
For the opening of the Guardians of the Galaxy Cosmic Rewind attraction at Disney World, Disney Parks deployed a marketing campaign across broadcast, digital, and social platforms.
One of the social activations was a Snapchat lens meant to promote the attraction and give guests a sneak peek, leading up to the grand opening.
Roles
XR Direction
UI Design
Storyboarding
Compositing
Motion Graphics
Concepting
Summary
For the opening of the Guardians of the Galaxy Cosmic Rewind attraction at Disney World, Disney Parks deployed a marketing campaign across broadcast, digital, and social platforms.
One of the social activations was a Snapchat lens to promote the attraction and give guests a sneak peek, leading up to the grand opening.
Roles
XR Direction
UI Design
Compositing
Storyboarding
Motion Graphics
Motion Graphics
Snapchat exclusive lens
The lens transports guest through jump portals while warping their face, mimicking the famous scene from the Guardians franchise.
Custom backgrounds
Each background was composited together from various space images, brushes, and custom digital painting, tying it all together.
Collaboration
From design to hand off, the process to the end product was a close collaboration between the Snap Developer and myself.
The final lens stacks multiple graphic layers, custom shaders, and code to create a lens that takes guests on a trip through the Guardians Galaxy.
closing
The particular challenge for this lens was warping the guest's face in a way that matched the visual effects from the movie. I had the privilege to work with a very talented Snap Developer who has a great creative eye and a drive to solve technical challenges. Through trial and error, the developer's solution resulted in a convincing face warp effect.
While working with the Guardian's IP was fun, the most satisfying takeaway was providing direction to a colleague who had the drive to present their own creative solutions. When there is a good working relationship, great things can happen. I am always grateful for the moments when I'm fully locked in with the team, pushing towards a common creative goal.
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