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NBC La Brea sinkhole experience
Watch out for the baby Woolly Rhino and Don’t fall in!
UI Design
UI Design
Summary
For the second season of La Brea on NBC, NBC Universal launched a marketing campaign which included an augmented reality sneak preview.
Through their phones, fans could place a sinkhole in their environment and watch elements from the show fly out. Fans could also watch an exclusive clip of season two in augmented reality.
Roles
XR Direction
UX&UI Design
Storyboarding
Motion Graphics
VISUAL Design
An extension of La Brea’s second season key visuals the visual design felt familiar to fans with moments of surprise and delight as a baby Woolly Rhino runs around their environment.
user expereince design
To start, I created user flows that mapped out a sequence of screens needed for the experience. Then I created wireframes for each screen that were organized into an interaction map. This gave the clients and developers a guide for every interaction and step in the flow.
Featured in ADWEEK
In addition to the media buys NBC Universal also got the attention of various trade publications.
ADWEEK ran an article highlighting the augmented reality sinkhole experience helping to drive traffic and build excitement for season two.
closing
The La Brea sinkhole gave NBC Universal a new approach to connect with their audience through the use of augmented reality. By placing a sink hole in their environment fans were able to see elements of the show in their space, engaging with a show in a new way.
The accessibility of web AR projects like this make them a very useful way of reaching audiences that falls outside of the norm. A reel or post can make a small impression, but seeing elements from your favorite show running around your living room will have a lasting impact.
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