

About

I enjoy imagining the possibilities, collaborating with people, and creating impactful experiences.
As an XR Director, I’ve spent the last 6 years providing creative direction for augmented and virtual reality projects. My experience has allowed me to guide the creative vision of products for emerging technologies in the AR and VR space.
But wait, what is an XR Director? Extended reality (XR) direction spans all creative aspects of a project. From the sound of a button to the timing of animations, I work closely with creators from various disciplines to develop and deliver impactful work.
Collaboration and respect are central to my style of leadership and approach to work. I bring those values with me when I lead teams and projects. Creating an environment where people's voices are heard is valuable because inspiration can come from anywhere. Empowering teams to express ideas and feedback fosters a healthy work environment, which results in a stronger end product.
Let’s work together to make some fun stuff.
SUmmary
When I approach a project that needs a name and identity, I roll up my sleeves and start sketching and brainstorming. Below is a collection of brand identities I have designed for projects that lacked an established identity.

Axe Stage Pass branding and event collateral

PGA Tour Scramble title treatment

Disney Second Star Society app title treatment - designed for a client pitch

Title treatments - designed for shopper marketing campaigns


